After completing the Buyer Persona Institute Masterclass 2.0, this assessment will confirm if you've mastered the essential topics and are eligible for the Buyer Persona Subject Matter Expert Certificate.

Note that some questions will only have one correct answer while others will have several correct answers. In this instance, we will make note above each multiple-choice question to provide guidance.

We ask that you provide your name and email address at the end of the assessment, to notify you of your results within five business days.